You’ve probably heard about initial public offerings (IPOs). This is when a private company or corporation raises investment capital by offering its stock to the public for the first time.
An initial coin offering (ICO) is kind of the same, only in the crypto world. An ICO happens when a crypto start-up sells its own coins (similar to stocks) to public investors. Investors hope the company will be successful and the coins they purchased will grow in value. Think of it like a massive Kickstarter campaign for cryptocurrencies.